Everybody doesn’t like getting old. With youth being at the back of every persons mind, it makes for a good target for advertising. Weather old or young, people want the next best thing, out with the old and in with the new. The phrase has been going around for who knows how long. The youth is the future, and using youth in advertising could really change the success of the product. Other than that, thinking young could go far beyond just advertising fresh faces. Advertisements could target any generation if an advertisement affects someone on a different, emotional level. By thinking young, advertisements not only target youth but relate other people to youth. I’m sure in numerous advertisements; the foundation of the whole strategy is to make people think youth as well, associating a product with their own life and personal youth experiences. A soda commercial that uses youth could make a viewer think of their own personal youth experience that’s associated with the soda that is being advertised. They think of the taste, the smell of a product that they remember from being young.
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