Objectives (Fund. Of Marketing)

The objective of this marketing plan is to see a product to men. This plan is designed to sell to a different kind of audience. Being that women are the main consumers of products like Tide and other laundry detergents, this marketing plan will be different from the others that try to target women. "The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Under the marketing concept, customer focus and value are the paths to sales and profits. Instead of a product-centered “make and sell” philosophy, the marketing concept is a customer-centered “sense and respond” philosophy. The job is not to find the right customers for your product but to find the right products for your customers." By describing the benefits of this product in the magazine ads, it's telling every man that Tide is the rift product for them. That it can handle any load of dirty laundry. "The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return." The message that the magazine advertisements give off is that a man can trust in Tide. Being able to trust in a product is what makes a relationship between the customer and product. Having a man's trust is what will keep them coming back. "Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. If the marketer understands consumer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily. " Men have the dirtiest of laundry without a doubt making laundry detergent into something a man will need. The dirty laundry could be a result from labor, or something better left unsaid. Being able to count on Tide to get all of a man’s dirty laundry down the drain is what satisfies a mans needs.