Post 6: Analysis Of Project In The Real World (Fund. Of Advertising)

The tag-line is what this advertisement is designed around. Something short that will grab somebody's attention."The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line." As long as I can remember, there's never been a famous advertisement for cookies. Over decades of cookie commercials they developed a trend. After awhile all cookie ads looked fairly similar. Not only cookie advertisements but the companies as well. A lot of cookie companies adopted a trademark character to promote their product. This ad campaign would break the trend of cookie ads and attract more of an audience. "To create something fresh, you need to knwo what has already been done. You've seen million's of adds in your lifetime and probably know what looks, feels, and sounds stale by now. The ability to desconstruct and categorize ads is a useful skill for those who aspire to do creative work." Adults indulge in simple pleasures everyday. Pleasures like eating one of your favorite cookies, or things that are better left unsaid. "Get your hands dirty, and indulge" can apply to any pleasure one might partake in through out their day, or life. "In advertising, slice-of-life format is a drama showing a realistic portrayal of life, featuring everyday situations to which average people can readily relate."