Product (Fund. Of Marketing)

Tide has numerous of competitors. All have shared similarities through out the years, and all have developed the same market. "Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. The goal of competitive marketing intelligence is to improve strategic decision making by understanding the consumer environment, assessing and tracking competitors’ actions, and providing early warnings of opportunities and threats." A man's natural behavior and actions provide plenty of opportunities for the product to apply to men. The decision in targeting men for this marketing plan is goal that other brands should consider. "A person belongs to many groups—family, clubs, and organizations. The person’s position in each group can be defined in terms of both role and status. A role consists of the activities people are expected to perform according to the persons around them. Each role carries a status reflecting the general esteem given to it by society." Males have earned the reputation of being dirty since childhood. Weather a man belong to a golf club, or a football league, a usual man's group is dirty. What ever a mans status is the expectations of a man will inevitably need a good laundry detergent. "People usually choose products appropriate to their roles and status. Consider the various roles a working mother plays. In her company, she plays the role of a brand manager; in her family, she plays the role of wife and mother; at her favorite sporting events, she plays the role of avid fan. As a brand manager, she will buy the kind of clothing that reflects her role and status in her company."