Post 2: Competitive Analyses (Fund. Of Advertising)

“Learning about you client’s business is paramount. Listen carefully to the information the client offers; the client is expert about his or her business.” After some in-depth searching of my cookie company I decided to take a gander on what the competition had to offer. I found that they all use the same advertising techniques. All of the brands use some sort of cartoon character or characters to advertise their product. “Most competing brands are of equal quality-that is, they are parity products of services. Effective advertising could persuade you that a particular brand is better or more appealing than the competition.” With the similarities throughout the different cookie brands, targeting a different audience is what sets Chips Ahoy! Cookies apart from the rest. Chips Ahoy! Cookies has many different competitors, but they all share the same strategy, selling to a younger audience by making their commercials, packaging, and website’s “kid friendly.” This has been something that all cookie companies have not changed throughout the years. By targeting adults Chips Ahoy!, a company that has already got the attention of a younger generation, will give them the perk over competitors by expanding their clientele. "All students, novices, and professionals should be aware of criticisms so that advertising can be made more ethical."  About 98 percent of all cookie companies use ads that are targeted towards children. Since this whole advertisement campaign is targeted to an older audience, I had to change up Chips Ahoy! traditional cartoon advertisements into something deferent. Something that only adults would see the humor in. To avoid harsh criticism the adult ad campaign has been done in a tasteful way, that would be hard for anyone to raise any concern over.