Target Market Strategy (Fund. Of Marketing)

Women are the biggest consumer of laundry detergent. The target of this market plan is to sell to a male audience. This new plan targets a new viewer to Tide's products. "As we’ve emphasized throughout, customers are the most important actors in the company’s microenvironment. The aim of the entire value delivery system is to serve target customers and create strong relationships with them. " The competitive advantage of this plan is that it's targeting a brand new audience in a different way that no other detergent brand has done before. With men having the dirtiest laundry, detergent definitely becomes a need for any man. All men have dirty laundry, but some men have more than others. Getting your clothes clean of anything that shouldn't be there is something that all men need. "To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage. “