Men is who this marketing plan is fit to serve. Men is a part of the market that laundry detergents don't really touch ground on. This plan is different from the rest because it is targeting men directly."The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way." The message from the advertisements tell men that the product can serve them in one way, by cleaning their dirty clothes. By forming trust with the targeted market, it forms a relationship at the same time. If a man can trust in a product to work for all of their needs, it will make men a little more loyal to this brand. "Customer relationship management is perhaps the most important concept of modern marketing. Some marketers define customer relationship management narrowly as a customer data management activity (a practice called CRM). By this definition, it involves managing detailed information about individual customers and carefully managing customer “touchpoints” in order to maximize customer loyalty. "
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