Post 1: Name Of Product And Slogan (Fund. Of Advertising)

                Chips Ahoy! cookies are sold to all types of demographics, but advertised to a young audience. Advertising this product to adults needs to consist of things those adults can relate to rather than kids. What are adults interested in? What is their typical day like? How would this product appeal to adults based off of these questions? All adults partake in simple pleasures, so in this campaign the product will be advertised as another one of those simple pleasures. “Get your hands dirty and indulge.” The slogan describes the product as something that you indulge in rather than something you eat. It is something which gives adults the inability to resist the gratification and desires of this product, with the cookies serving as an escape for an adult’s everyday life. Just like other simple pleasures that adults would partake in at the end of a long day. The ad is selling the idea of pleasure when you “Get your hands dirty and indulge.”