Wk3 - EOC Money For Good (Fund. Of Marketing)

                I am a frequent shopper at a business that makes money for good. The store that does this is Zia Records. It is a record store here in Las Vegas, and in nearby states such as California, and Arizona. Zia Records is the only chain of records stores that has stayed afloat in this economy. Part of what brings me back is the wide selection of new and used cd’s, books, and movies. Every time you buy something from Zia the cashier asks you if you want a bag or a charity token. The various record stores have little token boxes by the door before you walk out. Zia teams up with three to four local charities. When you get a charity token instead of a bag you put the token into the box of which ever charity you want money to go to. They do this by counting the tokens, and give however much money they would use to make a bag to the charity you picked. Wal-mart is another company that donates a lot to charity. It is one of the top companies on the list of America’s most generous corporations. The Arkansas company gave $197 million in cash in the United States. Target, like Wal-mart is another big retailer in America. In the year 2003 the company gave $88.8 million back to the U.S. Target is also at the top of the list of America’s most charatable corporations.

Wk 3 - EOC My Demographics (Fund. Of Marketing)

                Being born in the year 1990 makes me a millennial. I am among a demographic of teens and twenty-something’s who are making their pass into adulthood during a new millennium. The millennial’s are described as confident, self-expressive, liberal, upbeat and open to change, and it describes my generation of people perfectly. The description of the millennial’s matches the description of everyone that I know. After generations of growing, society grows with it. Society in the time of the baby boomers differs a lot from my generation. Family is a lot different in this generation compared to previous ones. “The number of working women has also increased greatly, growing from under 40 percent of the U.S. workforce in the late 1950s to 59 percent today.” Traditional family housewives in this generation, now work just like men. “Both husband and wife work in 52 percent of all married-couple families.” Every friend I’ve grown up with has had two working parents. With more people working in current day society, it has changed the way we work. In the millennial generation a lot of people work from home, or in a remote office, and conduct business by phone, fax, modem, or the internet.  The millennial generation will only grow more advanced in the years we have to come.

Wk3 Tobacco Advertisement - EOC (Fund. Of Advertising)

            In this advertisement, the tobacco company is trying to giver off the impression that it is attractive if you smoke flavored tobacco, such as tangy cherry, or rich grape. The advertisement shows a young attractive couple. The man is clean cut and fits the general idea of handsome. The woman in the ad is like the man, good looking, fresh faced with long hair and long eyelashes. Flavored tobacco is more appealing compared to normal, unflavored tobacco. It’s giving off the impression that it’s more attractive, and that it will get a woman to “follow you anywhere” because of the good smelling tobacco. This advertisement is above all trying to sell their product, but doing it in a way that is more appealing by explaining that the product is “delicious,” and that it is more enjoyable. Who ever created this advertisement assumed that showing a young good looking couple would be more visually appealing to who ever sees it. The woman will catch the attention of male viewers and allow them to see what the ad is trying to say. Traditional cigarettes tend to smell and taste bad, as a result it makes you unattractive, especially if you are a male smoker among women. The ad is trying to convince the viewer that since the flavor and smell of the tobacco is so rich and delicious that it will be more attractive to women to the point where if you to “Blow in her face, she will follow you anywhere.”

Wk2- Boston Consulting Group EOC (Fund. Of Marketing)

                The video game industry is defiantly taking a plunge. The current economy being one of the main factors of the decrease is not helping the video game industry grow. Most people think with no money to afford everyday needs, most of the video gaming industries consumers aren’t spending money on video games anymore. "As we analyze our sales deployment, we can't find evidence of the economy affecting our business," company officials said recently. "In fact, like we did after 9/11, we're seeing [comparable] store growth as consumers travel less and stay at home more, as well as trade in more games on new game purchases."

With a double digit growth in game sales alongside the hardware that is needed to play these games expected this next year, times are looking up. The industry may seem low from time to time, while the wait for newer, more exciting games drags on. Why wouldn’t the industry seem to be going down if there is nothing to be bought? With the release of many anticipated games in the year 2009, the industry was peaking. “A new study from Economists Incorporated reports that the video game industry added $4.95 billion to the U.S. Gross Domestic Product last year—and the entertainment side of the software world is growing considerably faster than other segments of the economy

” Any industry is bound to have its up’s and downs, and with the video game industry being low doesn’t mean that it is necessarily bad. “ESA CEO Michael Gallagher said in a press release that job creation in the video game industry has continued at a “rapid pace,” while making “an important contribution to our nation’s economy while stimulating technological innovations and expanding the impact of games on our daily lives.” The video game industry employs more than 120,000 in the United States, with an annual salary of $89,781. Even though the industry is at one of its low points, it still offers potential opportunities.

http://articles.cnn.com/2008-04-02/tech/gamestop_1_gamestop-forecasts-growth-playstation?_s=PM:TECH

http://www.cnbc.com/id/38644484/Video_Games_Impact_the_Economy_More_Than_You_Think

http://personalmoneystore.com/moneyblog/2010/08/19/video-games-us-economy/

Good Customer Service - EOC (Fund. Of Marketing)

When I was younger I used to go paintballing with friends almost every weekend. If you paintball you will know that it’s not very cheap. Every time you go out to play you have to buy new paint, and fill up your C02 tank. We would usually go to a near by hobby shop down the street to get our tanks filled. Another thing you know if you paintball is that it’s pretty common for people to scam you on refilling your tank. The guys that worked at the hobby shop usually filled our tanks half way and charged us the full price. One day when we were out playing and my tank had a bad leak and wouldn’t hold any air. At this time we had heard from another friend that a family owned army surplus store filled and fixed C02 tanks. I took my tank in to a nice old lady that ran the shop; she said my tank was leaking because the nozzle on the top was broken. I asked her how I had broken it so I would make sure not to do it again. She told me that I wasn’t to blame. The broken nozzle was a result from improperly filling the tank, who ever filled it last did a bad job and didn’t tell me. I asked her how much I would have to pay to replace it. She told me she would replace it for free just as long as we went back to her shop every time we needed our tanks filled.

Wk2 - Ethics In Advertising EOC (Fund. Of Advertising)

                I think this Alka Seltzer, is sending off the wrong message to who ever see it. It doesn’t make that much sense and it is pretty inappropriate. Alka Seltzer is a company that distributes a product to a wide range of age groups, and I think that this ad is geared to one form of audience when it should be advertised to target all age groups.

The United Colors of Benetton ad kind of contradicts what the original idea of the ad is meant for. The ad is to show that the company’s mission is to integrate opposites. By having two different models of a different race handcuffed together doesn’t really make me think that this company is advertising unity of different kind of people. Advertising two different people handcuffed together kind of makes it looks like the ad is forcing different people together by restraining them to one another.

This ad for sunglasses is obviously referring to the statement “Kiss my ass,” which is pretty easy to tell because the face of the model has been replaced with a butt. I personally think the ad is funny, but this company is advertising a product to a younger audience who some people might think isn’t very appropriate. 

"About Me" - BOC (Fund. Of Advertising)

My name is Brian and I am a photographer from Las Vegas, Nevada. I also have a wide range of experience in film, and graphic design, but specialize through the viewfinder of an SLR camera. I have done promotional work for many different companies, and self-employers. Alongside freelance work, I have done personal work for models, and actors to build their portfolios. I’ve had the most experience in studio photography through out my photography, specializing in traditional, and family portraits. Being a photographer I am always looking for a something interesting and appealing to freeze in time. Landscape photography is a special interest of mine that I enjoy doing whenever I get the chance. Being a fan of sports, sports photography is another special interest of mine and something that I have done work for. I’ve shot multiple sporting events, everything from motocross races to high school football games. I enjoy what I do, because it motivates me to capture a new image that is better than my last.

VW Lemon - EOC (Fund. Of Advertising)

            In 1960 the Doyle Dane Bernbach advertising agency needed a way to try and sell one of Hitler’s favorite cars to American people a decade and a half after World War II. The text below the picture of the Bug in the Lemon add reads that one out of fifty cars does not make it through the rigorous inspection process for something as simple as a scratch on the window, or a blemish on the chrome piece of the glove box. The ad goes on to say that “This preoccupation with detail means the Volkswagen lasts longer and requires less maintenance, by and large, than other cars.” William Bernbach of the Doyle Dane Bernbach advertising agency was the driving force behind the Volkswagen Lemon ad. Bernbach is considered the father of the creative revolution. He insisted on learning how client’s products relate to the audience that is being targeted. At the time, the Detroit Auto market was designing large cars with a lot of accessories. The Volkswagen Lemon advertised a car that remained familiar in simplicity. The Doyle Dane Bernbach agency took a minimalist approach to selling the car on a level that was more personal to the reader of the ad. Inspector Kurt Kroner implied that Volkswagen was looking out for you, the car buyer, and that Volkswagen was not a corporation imploring you to spend more money. Rather, it was a company that has people rejecting cars for a scratch on the windshield. The Lemon ad relates the reader that Volkswagen is a higher standard than any other automobile producers.