Post 4: Promotion (Fund. Of Advertising)

"An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on it's own." This advertisement  was designed to target older viewers. The look and feel of this Chips Ahoy! advertisement is promoted in a more mature fashion through a double truck magazine ad. "Juxtaposition, place two visuals side by side for contrast and comparison." The graphics and text sit side by side across the ad. Promoting the magazine with two full pages of text and a graphic that flows across the page will help the viewers eye flow with the advertisement. "A visual analogy is a comparison based on similar or parallel qualities. " "When you use one thing to indentify another, especially an attritubte of that thing, that is a metaphor. Visual metaphors can invite the reader to work a little bit, to interact with the ad; the reader is engaged by thinking. If the visual metaphor is interesting, on strategy, and accessible, the reader is more likley to notice the ad, be engaged, and interact." It will take a brief second to realize what this campaign is promoting, but it's not enough time for the viewer to lose interest. The ad is a metaphor for partaking in a pleasures adult act. A "Do Not Disturb" sign on a door could mean a lot of things, but with adults thinking the way they do, the promotion will allow the audience to engage in the advertisement, and see what the real meaning behind it is. "Storytelling is a narrative format in which a tale is told to an audience utilizing voice, gesture, and/or imagery; we have the story, the teller, and the listeners."