Every man has dirty laundry, whether it be from hard work or labor, or something that is more personal and better kept secret. The mission of this product (Tide) is to assure men that they can trust in the product, because it can wash away any man’s “dirty laundry” down the drain. An unseen stain or a foul odor that any man is used to coming across can be washed away without worry, or guilt.
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