Wk3 - EOC Money For Good (Fund. Of Marketing)

                I am a frequent shopper at a business that makes money for good. The store that does this is Zia Records. It is a record store here in Las Vegas, and in nearby states such as California, and Arizona. Zia Records is the only chain of records stores that has stayed afloat in this economy. Part of what brings me back is the wide selection of new and used cd’s, books, and movies. Every time you buy something from Zia the cashier asks you if you want a bag or a charity token. The various record stores have little token boxes by the door before you walk out. Zia teams up with three to four local charities. When you get a charity token instead of a bag you put the token into the box of which ever charity you want money to go to. They do this by counting the tokens, and give however much money they would use to make a bag to the charity you picked. Wal-mart is another company that donates a lot to charity. It is one of the top companies on the list of America’s most generous corporations. The Arkansas company gave $197 million in cash in the United States. Target, like Wal-mart is another big retailer in America. In the year 2003 the company gave $88.8 million back to the U.S. Target is also at the top of the list of America’s most charatable corporations.