Tuesday, January 25, 2011

Wk3 Tobacco Advertisement - EOC (Fund. Of Advertising)

            In this advertisement, the tobacco company is trying to giver off the impression that it is attractive if you smoke flavored tobacco, such as tangy cherry, or rich grape. The advertisement shows a young attractive couple. The man is clean cut and fits the general idea of handsome. The woman in the ad is like the man, good looking, fresh faced with long hair and long eyelashes. Flavored tobacco is more appealing compared to normal, unflavored tobacco. It’s giving off the impression that it’s more attractive, and that it will get a woman to “follow you anywhere” because of the good smelling tobacco. This advertisement is above all trying to sell their product, but doing it in a way that is more appealing by explaining that the product is “delicious,” and that it is more enjoyable. Who ever created this advertisement assumed that showing a young good looking couple would be more visually appealing to who ever sees it. The woman will catch the attention of male viewers and allow them to see what the ad is trying to say. Traditional cigarettes tend to smell and taste bad, as a result it makes you unattractive, especially if you are a male smoker among women. The ad is trying to convince the viewer that since the flavor and smell of the tobacco is so rich and delicious that it will be more attractive to women to the point where if you to “Blow in her face, she will follow you anywhere.”

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