Wk2- Boston Consulting Group EOC (Fund. Of Marketing)

                The video game industry is defiantly taking a plunge. The current economy being one of the main factors of the decrease is not helping the video game industry grow. Most people think with no money to afford everyday needs, most of the video gaming industries consumers aren’t spending money on video games anymore. "As we analyze our sales deployment, we can't find evidence of the economy affecting our business," company officials said recently. "In fact, like we did after 9/11, we're seeing [comparable] store growth as consumers travel less and stay at home more, as well as trade in more games on new game purchases."

With a double digit growth in game sales alongside the hardware that is needed to play these games expected this next year, times are looking up. The industry may seem low from time to time, while the wait for newer, more exciting games drags on. Why wouldn’t the industry seem to be going down if there is nothing to be bought? With the release of many anticipated games in the year 2009, the industry was peaking. “A new study from Economists Incorporated reports that the video game industry added $4.95 billion to the U.S. Gross Domestic Product last year—and the entertainment side of the software world is growing considerably faster than other segments of the economy

” Any industry is bound to have its up’s and downs, and with the video game industry being low doesn’t mean that it is necessarily bad. “ESA CEO Michael Gallagher said in a press release that job creation in the video game industry has continued at a “rapid pace,” while making “an important contribution to our nation’s economy while stimulating technological innovations and expanding the impact of games on our daily lives.” The video game industry employs more than 120,000 in the United States, with an annual salary of $89,781. Even though the industry is at one of its low points, it still offers potential opportunities.

http://articles.cnn.com/2008-04-02/tech/gamestop_1_gamestop-forecasts-growth-playstation?_s=PM:TECH

http://www.cnbc.com/id/38644484/Video_Games_Impact_the_Economy_More_Than_You_Think

http://personalmoneystore.com/moneyblog/2010/08/19/video-games-us-economy/