Tuesday, January 18, 2011

Wk2 - Ethics In Advertising EOC (Fund. Of Advertising)

                I think this Alka Seltzer, is sending off the wrong message to who ever see it. It doesn’t make that much sense and it is pretty inappropriate. Alka Seltzer is a company that distributes a product to a wide range of age groups, and I think that this ad is geared to one form of audience when it should be advertised to target all age groups.

The United Colors of Benetton ad kind of contradicts what the original idea of the ad is meant for. The ad is to show that the company’s mission is to integrate opposites. By having two different models of a different race handcuffed together doesn’t really make me think that this company is advertising unity of different kind of people. Advertising two different people handcuffed together kind of makes it looks like the ad is forcing different people together by restraining them to one another.



This ad for sunglasses is obviously referring to the statement “Kiss my ass,” which is pretty easy to tell because the face of the model has been replaced with a butt. I personally think the ad is funny, but this company is advertising a product to a younger audience who some people might think isn’t very appropriate. 


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