The first good Superbowl commercial I saw was for Pepsi. The company was advertising their new “Pepsi Max” soda. The commercial shows a man constantly reaching for junk food. Every time the man reaches for an unhealthy snack, his partner steps in to swat his hand. I thought this was a good idea on Pepsi’s part. From the second starts they are targeting a big audience of people. Numerous people have that one person in their life who tries to keep them to eat healthy, say no to junk food, etc. After showing the multiple bad snacks, it shows the man open a can of Pepsi Max, and take a sip. He flinches when his partner appears expecting to get swatted for indulging in something that he actually wants, when it shows his partner drinking a Pepsi Max as well. Implying that it’s ok for you to drink Pepsi Max because, it is “healthier” than the previous junk foods shown in the commercial. Then Pepsi adds a little bit of humor to close the ad.
The first worst ad I saw was an ad for Skechers shoes. They did good a getting the attention of the consumers by showing an attractive woman, Kim Kardashian, all sweaty and in tight workout clothes rubbing up against an athletic man who is supposed to be playing the role of her trainer. The add kind of drags on while Kardashian talks about how things “aren’t working out” and so on and so forth, leaving you guessing what the advertisement is even about. Then out of nowhere the ad ends by showing the “Skecher Shape Up’s” shoes on her feet. I think that this ad was a failure because the ad focused more on the model of the shoe throughout the duration of the commercial and not about the product. It told a short story that had nothing to do with what they were advertising or what it can do for their customers.
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