Wk 4 - EOC Buisness To Buisness Vs. Consumer Marketing (Fund. Of Marketing)

In a business to business situation, the challenge is “to win buyers’ business by building day-in, day-out, year-in, year-out partnerships with them based on superior products and close collaboration.” Business to business is when few big businesses buy from another big business. GE for example from the reading does not sell directly to us everyday consumers of light bulbs, refrigerators, and dishwashers. “GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales.” Business to business does not have a lot to do with the final consumer, but rather industrial, and commercial customers across a wide range of industries. Consumer marketing has more to do with the people who consume products. Consumer marketing is geared to individuals and households that purchase and use products for personal use. Equipment manufacturers usually sell to industrial businesses and restaurants that cater more to consumers, when companies having to do with technology or manufacturing goods cater more to businesses. Business buys and sells equipment and materials to make products that will eventually make it back to the consumer market or other businesses. The characteristic of business to business purchasing is usually done through a process of involving numerous people, when on the other hand consumers in the market make purchasing decisions by themselves.