Wednesday, February 9, 2011

Wk 5: EOC Best & Worst Superbowl Commercials (Fund. Of Marketing)

                I think Doritos had a lot of good advertisements for this year’s Super bowl game. Although some could have been on the worst commercial list, there were a few that were decent commercials. The one that I remember starts with a guy eating the crumbs out a Doritos bag. Another man comes into the scene asking for the crumbs but instead licks the guy’s Doritos-laced finger. This advertisement was full of humor and made it obvious what they were trying to advertise. The commercial added more humor by having one man rip another’s pants off to get to the smeared Doritos. The ad didn’t lose sight of what they were trying to promote, and did a good way of adding humor to it so whoever saw it would remember it.

A commercial that I defiantly did not like was one by Motorola. The company was advertising their “iPad” knock off, the “Moto Zoom.” All of the people in the ad except the guy walking around with the Moto Zoom are dressed in white, and washed out looking. The impression that I got from this was that Motorola was trying to signify that all of the people in white, or “everybody,” is a Mac user, and that their Moto Zoom is a tablet that will change the world. The ad did show some interesting functions of their tablet but not nearly as much as a thirty second iPad commercial would show. The commercial kind of drug on to finally get to the point when at the end it shows the man with the tablet reaching out to a girl who is one of the washed out people of the commercial. In the end the commercial was kind of pointless and didn’t show anything that the tablet can do to “change the world.”

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