Wk 7: EOC The Big Idea (Fund. of Advertising)

Two opposites attract by the pleasureous experience of indulging in Chewy Chips Ahoy cookies. A woman see’s a man indulging in a package of cookies. The sight of the man with the cookies sends the woman into a euphoric fantasy. The woman and this man are close together, indulging in this pleasureous experience, by feeding each other the product, liking the melted chocolate off one another. The fantasy ends abruptly when the woman notices that the man is staring at her. She smiles and winks at him. The two walk together with a package of cookies. They enter a room and slam the door, but not without putting a cookie crumbed, chocolate smeared do not disturb tag on the door handle; showing that these two people are indulging in a pleasureous act together, eating Chips Ahoy cookies.

Wk 6: EOC Great, Dumb, Good Idea Apps. (Fund. Of Marketing)

                Out of all the applications for smart phones, most of them have no benefit. The first App. I found that is completely pointless is a iBeer application for Mac products. The application simulates a full beer on the screen of your phone, and empties while you raise your phone and pretend to take a sip. Another application for Android smart phones detects metal. Some people would benefit from this in some situations but you would not go around waving you phone across everything on a day-to-day basis.

Wk 6: EOC Chim Chim Cheree (Fund. Of Advertising)

Pic-O-Pay – tooth

Hexachlorophene – A disinfectant. A compound that occurs as a white to light tan crystalline powder which is odorless or produces a slightly phenolic odor.

Fluoristan – Fluoride, also known as stannous fluoride.

GL-70 – an additive in Gleem toothpaste in the 1950’s.

Dermasil – Skin treatment lotion.

Vitrol-D -

Lanolin wave – greese, or gell. Hair product.

Boo-boop -

Tufsyn - rubber

Retsyn – mixture of copper gluconate, hydrogenated cottonseed oil, and flavoring.

Acrylan - antiseptic

Marfac – marine facility

Melmac – brand name of dinnerware

Orlon – acrylic fibers in 1941 by Dupont

Korlan - fruit

Accutron – watch sold in 1960

Teflon – non sticking, that can handle high heat

Ban-Lon – multistrand continuious filament synthetic yarn used in the retail clothing industry.

Blue Magic whitener – cleaning supplies, Ajax.

Fastback – car body style whose roofline slopes continuously down the back.

Wide-Track – type of racing tire

Autronic Eye – electronic device that automatically switches the headlamps between the upper and lower 

beams on a car.

Platformate – high octane gasoline blending stock produced in a catalytic reforming unit

it goes two miles more – from platformate from shell gas

Nasograph – type of mirrior

Naugahyde – a brand of artificial leather made from vinyl polymer coated plastic.

The giant who lives in my washing machine -

jolly and green -

tiger who causes my gas tank to flood -

handsome white knight -

man with the eyepatch -

that nut who flies into the front seat for Hertz -referring to a hertz commercial where men fly into a car

Wk 6: EOC Selling A Car (Fund. Of Advertising)

The performance oriented Civic Si Sedan is a blast of fresh air.

The 197 horse powered i-Vtec engine is built to impress.

The cars aggressive but aerodynamic body shape is accented by 17-inch alloy wheels, and integrated fog lights. A chrome exhaust finisher and Si badging complete the sleek alongside the rear wing spoiler that enhances performance, and the appeal of the rear deck. The four door sedan has red backlight gauges, and Si labeled seats with red stitching. The 2.0 liter aluminum alloy engine kicks out 197 horse power, but offers 29 highway miles per gallon. Bluetooth, and Honda Satellite-Linked Navigation System features enable you to make phone calls without ever taking your hands off of the wheel. Dependable Honda technology gives the Si an impressive torque curve from point A to point B.

Wk 5: EOC Best & Worst Superbowl Commercials (Fund. Of Marketing)

                I think Doritos had a lot of good advertisements for this year’s Super bowl game. Although some could have been on the worst commercial list, there were a few that were decent commercials. The one that I remember starts with a guy eating the crumbs out a Doritos bag. Another man comes into the scene asking for the crumbs but instead licks the guy’s Doritos-laced finger. This advertisement was full of humor and made it obvious what they were trying to advertise. The commercial added more humor by having one man rip another’s pants off to get to the smeared Doritos. The ad didn’t lose sight of what they were trying to promote, and did a good way of adding humor to it so whoever saw it would remember it.

A commercial that I defiantly did not like was one by Motorola. The company was advertising their “iPad” knock off, the “Moto Zoom.” All of the people in the ad except the guy walking around with the Moto Zoom are dressed in white, and washed out looking. The impression that I got from this was that Motorola was trying to signify that all of the people in white, or “everybody,” is a Mac user, and that their Moto Zoom is a tablet that will change the world. The ad did show some interesting functions of their tablet but not nearly as much as a thirty second iPad commercial would show. The commercial kind of drug on to finally get to the point when at the end it shows the man with the tablet reaching out to a girl who is one of the washed out people of the commercial. In the end the commercial was kind of pointless and didn’t show anything that the tablet can do to “change the world.”

Wk 5 - EOC Superbowl Commercials Good&Bad (Fund. Of Advertising)

The first good Superbowl commercial I saw was for Pepsi. The company was advertising their new “Pepsi Max” soda. The commercial shows a man constantly reaching for junk food. Every time the man reaches for an unhealthy snack, his partner steps in to swat his hand. I thought this was a good idea on Pepsi’s part. From the second starts they are targeting a big audience of people. Numerous people have that one person in their life who tries to keep them to eat healthy, say no to junk food, etc. After showing the multiple bad snacks, it shows the man open a can of Pepsi Max, and take a sip. He flinches when his partner appears expecting to get swatted for indulging in something that he actually wants, when it shows his partner drinking a Pepsi Max as well. Implying that it’s ok for you to drink Pepsi Max because, it is “healthier” than the previous junk foods shown in the commercial. Then Pepsi adds a little bit of humor to close the ad.

The first worst ad I saw was an ad for Skechers shoes. They did good a getting the attention of the consumers by showing an attractive woman, Kim Kardashian, all sweaty and in tight workout clothes rubbing up against an athletic man who is supposed to be playing the role of her trainer. The add kind of drags on while Kardashian talks about how things “aren’t working out” and so on and so forth, leaving you guessing what the advertisement is even about. Then out of nowhere the ad ends by showing the “Skecher Shape Up’s” shoes on her feet. I think that this ad was a failure because the ad focused more on the model of the shoe throughout the duration of the commercial and not about the product. It told a short story that had nothing to do with what they were advertising or what it can do for their customers.