Target Market Strategy (Fund. Of Marketing)

Women are the biggest consumer of laundry detergent. The target of this market plan is to sell to a male audience. This new plan targets a new viewer to Tide's products. "As we’ve emphasized throughout, customers are the most important actors in the company’s microenvironment. The aim of the entire value delivery system is to serve target customers and create strong relationships with them. " The competitive advantage of this plan is that it's targeting a brand new audience in a different way that no other detergent brand has done before. With men having the dirtiest laundry, detergent definitely becomes a need for any man. All men have dirty laundry, but some men have more than others. Getting your clothes clean of anything that shouldn't be there is something that all men need. "To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage. “

Wk 10: EOC What Channels Are You Going To Do To Get Your Product Noticed? (Fund. Of Advertising)

         I’m going to make my ad campaign differ from the rest. All Chips Ahoy! Competitors use the traditional kid friendly cartoon character. I’ve made the advertisement to be mainly visual, instead of choosing a face or character to promote my product. I’ve incorporated humor that applies to adults and adults only in this advertisement. “Most competing brands are of equal quality-that is, they are parity products of services. Effective advertising could persuade you that a particular brand is better or more appealing than the competition.” The route I chose to go down is somewhat provocative, and would make someone remember the ad. By making an ad like this separates it from the rest of its competitors. It sends a message to a older more mature viewer that a lot of other cookie companies fail to target.

Wk 10: EOC What Channels Are You Going To Do To Get Your Product Noticed (Fund. Of Advertising)

I am choosing to do a magazine advertisement for my product. I may shorten the same magazine advertisement to be able to fit on a taxi ad as well. Being that this ad campaign is targeted to an adult demographic, I am using adult humor to catch adult eyes. It requires a little thinking, but is pretty obvious if you are an adult. I’m creating the advertisements without the visual of the product. Chips Ahoy! is a well recognized brand for cookies that we see on a day to day basis. “Get your hands dirty, and indulge” is the slogan behind this whole ad campaign. The ad is going to give Chips Ahoy! more of an experience, which is why I choose to include nothing but the logo in the advertisement. It’s going to give off the impression that Chips Ahoy! cookies are more of a pleasure that adults can partake in, rather than just a snack. It will give the targeted audience the experience of pleasure when they indulge in a Chips Ahoy! cookie.

Wk 7: EOC Business Mission Statement (Fund. Of Marketing)

                Every man has dirty laundry, whether it be from hard work or labor, or something that is more personal and better kept secret. The mission of this product (Tide) is to assure men that they can trust in the product, because it can wash away any man’s “dirty laundry” down the drain. An unseen stain or a foul odor that any man is used to coming across can be washed away without worry, or guilt.

Wk 9 : EOC 3 Great Mission Statement

My product for this project is similar to Betsakos, Nicole A. http://nicantoniette.blogspot.com/ I thought he pitch was good. She brought out some details in her pitch that I didn't think to bring out in mine. She made a some good points that will help influence my final project. Another pitch I thought was pretty interesting was by Schoenbeck, Chaz http://chazdray.blogspot.com/ The choice to market a candle company to men seems like a challenge, but I'm eager to see how it turns out. I liked how he picked a product that was out of the ordinary. Candles are something I would of never thought to sell to men but this pitch actually makes it sound like it would be possible. The next pitch I liked was from Arquileta, Eric G. http://red2media.blogspot.com/ Although it didn't go into detail about how it would be marketed to a male audience, I thought the choice of product was great. I think a backpack that does it all would be an extremely easy and useful product to market to men. This pitch that had a product that men would without a doubt consider buying.

Wk 9: EOC For Those Who Think Young (Fund. Of Advertising)

                Everybody doesn’t like getting old. With youth being at the back of every persons mind, it makes for a good target for advertising. Weather old or young, people want the next best thing, out with the old and in with the new. The phrase has been going around for who knows how long. The youth is the future, and using youth in advertising could really change the success of the product. Other than that, thinking young could go far beyond just advertising fresh faces. Advertisements could target any generation if an advertisement affects someone on a different, emotional level. By thinking young, advertisements not only target youth but relate other people to youth. I’m sure in numerous advertisements; the foundation of the whole strategy is to make people think youth as well, associating a product with their own life and personal youth experiences. A soda commercial that uses youth could make a viewer think of their own personal youth experience that’s associated with the soda that is being advertised. They think of the taste, the smell of a product that they remember from being young.

Wk 9: BOC Poem (Fund. Of Advertising)

I wouldn't say that the poem "Mayakovsky" pertains to me. Non of it really made that much sense to me. I was completely oblivious to what the poem meant the first time I read it. At the bottom of the article is said that the poem was taken from "Meditations in an Emergency." This put a little more understanding behind all of the blood, throbbing, and bloody blows. Even knowing a little more about what the poem is about, I would still say that this poem does not really pertain to me at this point in my life.