Wk 10: EOC What Channels Are You Going To Do To Get Your Product Noticed? (Fund. Of Advertising)

         I’m going to make my ad campaign differ from the rest. All Chips Ahoy! Competitors use the traditional kid friendly cartoon character. I’ve made the advertisement to be mainly visual, instead of choosing a face or character to promote my product. I’ve incorporated humor that applies to adults and adults only in this advertisement. “Most competing brands are of equal quality-that is, they are parity products of services. Effective advertising could persuade you that a particular brand is better or more appealing than the competition.” The route I chose to go down is somewhat provocative, and would make someone remember the ad. By making an ad like this separates it from the rest of its competitors. It sends a message to a older more mature viewer that a lot of other cookie companies fail to target.

Wk 10: EOC What Channels Are You Going To Do To Get Your Product Noticed (Fund. Of Advertising)

I am choosing to do a magazine advertisement for my product. I may shorten the same magazine advertisement to be able to fit on a taxi ad as well. Being that this ad campaign is targeted to an adult demographic, I am using adult humor to catch adult eyes. It requires a little thinking, but is pretty obvious if you are an adult. I’m creating the advertisements without the visual of the product. Chips Ahoy! is a well recognized brand for cookies that we see on a day to day basis. “Get your hands dirty, and indulge” is the slogan behind this whole ad campaign. The ad is going to give Chips Ahoy! more of an experience, which is why I choose to include nothing but the logo in the advertisement. It’s going to give off the impression that Chips Ahoy! cookies are more of a pleasure that adults can partake in, rather than just a snack. It will give the targeted audience the experience of pleasure when they indulge in a Chips Ahoy! cookie.

Wk 7: EOC Business Mission Statement (Fund. Of Marketing)

                Every man has dirty laundry, whether it be from hard work or labor, or something that is more personal and better kept secret. The mission of this product (Tide) is to assure men that they can trust in the product, because it can wash away any man’s “dirty laundry” down the drain. An unseen stain or a foul odor that any man is used to coming across can be washed away without worry, or guilt.

Wk 9 : EOC 3 Great Mission Statement

My product for this project is similar to Betsakos, Nicole A. http://nicantoniette.blogspot.com/ I thought he pitch was good. She brought out some details in her pitch that I didn't think to bring out in mine. She made a some good points that will help influence my final project. Another pitch I thought was pretty interesting was by Schoenbeck, Chaz http://chazdray.blogspot.com/ The choice to market a candle company to men seems like a challenge, but I'm eager to see how it turns out. I liked how he picked a product that was out of the ordinary. Candles are something I would of never thought to sell to men but this pitch actually makes it sound like it would be possible. The next pitch I liked was from Arquileta, Eric G. http://red2media.blogspot.com/ Although it didn't go into detail about how it would be marketed to a male audience, I thought the choice of product was great. I think a backpack that does it all would be an extremely easy and useful product to market to men. This pitch that had a product that men would without a doubt consider buying.

Wk 9: EOC For Those Who Think Young (Fund. Of Advertising)

                Everybody doesn’t like getting old. With youth being at the back of every persons mind, it makes for a good target for advertising. Weather old or young, people want the next best thing, out with the old and in with the new. The phrase has been going around for who knows how long. The youth is the future, and using youth in advertising could really change the success of the product. Other than that, thinking young could go far beyond just advertising fresh faces. Advertisements could target any generation if an advertisement affects someone on a different, emotional level. By thinking young, advertisements not only target youth but relate other people to youth. I’m sure in numerous advertisements; the foundation of the whole strategy is to make people think youth as well, associating a product with their own life and personal youth experiences. A soda commercial that uses youth could make a viewer think of their own personal youth experience that’s associated with the soda that is being advertised. They think of the taste, the smell of a product that they remember from being young.

Wk 8: EOC Disastrous New Products (Fund. Of Marketing)

                A disastrous product that I could think of runs along the lines of an already existing product that I already think is disastrous. The product would be called “The People Pad.” Just like the small size pad made for dog waste indoors, the People Pad is made a little bigger for humans. With the People Pad, you no longer have to bare with the pain of waiting to use the bathroom, if you have to go then you have to go, and with the People Pad you will never have to worry about where you are or when you need to use the restroom. Another product that would be doomed to disaster is the blanker with sleeves. They make something similar to it these days. The sleeved blanket would probably just be purchased for humor, and eventually the humor will die out. I'd say the third disastrous product would be the strap on abdominal sculpture. Right off the bat it looks bad for anyone with a pulse. It looks dangerous, and I think has already been proven to have harmful side-affects.

Pitch (Fund. Of Marketing)

                One thing that all men have in common is dirty laundry. Men’s dirty laundry comes from an assortment of things. Being a man you are stereotyped to be big, messy, and dirty. Having a product like Tide laundry detergent could be the solution to every man’s piece of dirty laundry. Whether a man has dirty clothes from a hard working or messy job, a big meaty meal, or something that is better kept secret. Tide is a product that everyman can count on to get their dirty laundry down the drain.

Situation Of SWOT Analysis (Fund. Of Marketing)

Men is who this marketing plan is fit to serve. Men is a part of the market that laundry detergents don't really touch ground on. This plan is different from the rest because it is targeting men directly."The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way." The message from the advertisements tell men that the product can serve them in one way, by cleaning their dirty clothes. By forming trust with the targeted market, it forms a relationship at the same time. If a man can trust in a product to work for all of their needs, it will make men a little more loyal to this brand. "Customer relationship management is perhaps the most important concept of modern marketing. Some marketers define customer relationship management narrowly as a customer data management activity (a practice called CRM). By this definition, it involves managing detailed information about individual customers and carefully managing customer “touchpoints” in order to maximize customer loyalty. "

Objectives (Fund. Of Marketing)

The objective of this marketing plan is to see a product to men. This plan is designed to sell to a different kind of audience. Being that women are the main consumers of products like Tide and other laundry detergents, this marketing plan will be different from the others that try to target women. "The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Under the marketing concept, customer focus and value are the paths to sales and profits. Instead of a product-centered “make and sell” philosophy, the marketing concept is a customer-centered “sense and respond” philosophy. The job is not to find the right customers for your product but to find the right products for your customers." By describing the benefits of this product in the magazine ads, it's telling every man that Tide is the rift product for them. That it can handle any load of dirty laundry. "The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return." The message that the magazine advertisements give off is that a man can trust in Tide. Being able to trust in a product is what makes a relationship between the customer and product. Having a man's trust is what will keep them coming back. "Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs. If the marketer understands consumer needs; develops products that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily. " Men have the dirtiest of laundry without a doubt making laundry detergent into something a man will need. The dirty laundry could be a result from labor, or something better left unsaid. Being able to count on Tide to get all of a man’s dirty laundry down the drain is what satisfies a mans needs.

Wk 8: EOC 10 Slogan Fonts (Fund. Of Advertising)

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Get your hands dirty and indulge.

Wk 7: EOC The Big Idea (Fund. of Advertising)

Two opposites attract by the pleasureous experience of indulging in Chewy Chips Ahoy cookies. A woman see’s a man indulging in a package of cookies. The sight of the man with the cookies sends the woman into a euphoric fantasy. The woman and this man are close together, indulging in this pleasureous experience, by feeding each other the product, liking the melted chocolate off one another. The fantasy ends abruptly when the woman notices that the man is staring at her. She smiles and winks at him. The two walk together with a package of cookies. They enter a room and slam the door, but not without putting a cookie crumbed, chocolate smeared do not disturb tag on the door handle; showing that these two people are indulging in a pleasureous act together, eating Chips Ahoy cookies.

Wk 6: EOC Great, Dumb, Good Idea Apps. (Fund. Of Marketing)

                Out of all the applications for smart phones, most of them have no benefit. The first App. I found that is completely pointless is a iBeer application for Mac products. The application simulates a full beer on the screen of your phone, and empties while you raise your phone and pretend to take a sip. Another application for Android smart phones detects metal. Some people would benefit from this in some situations but you would not go around waving you phone across everything on a day-to-day basis.