In a business to business situation, the challenge is “to win buyers’ business by building day-in, day-out, year-in, year-out partnerships with them based on superior products and close collaboration.” Business to business is when few big businesses buy from another big business. GE for example from the reading does not sell directly to us everyday consumers of light bulbs, refrigerators, and dishwashers. “GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales.” Business to business does not have a lot to do with the final consumer, but rather industrial, and commercial customers across a wide range of industries. Consumer marketing has more to do with the people who consume products. Consumer marketing is geared to individuals and households that purchase and use products for personal use. Equipment manufacturers usually sell to industrial businesses and restaurants that cater more to consumers, when companies having to do with technology or manufacturing goods cater more to businesses. Business buys and sells equipment and materials to make products that will eventually make it back to the consumer market or other businesses. The characteristic of business to business purchasing is usually done through a process of involving numerous people, when on the other hand consumers in the market make purchasing decisions by themselves.
Wednesday, February 2, 2011
Tuesday, February 1, 2011
Wk4 EOC - Who is Bob Isherwood (Fund. Of Advertising)
Bob Isherwood is the former Australian worldwide creative director of Saatchi & Saatchi. Isherwood joined Saatchi & Saatchi in 1986. Becoming a creative director in 1988, Isherwood also became a member of the network’s executive board in 1996. After being with Saatchi & Saatchi for twenty-two years, Isherwood went separate ways from the agency which “breaks up one of the longest-standing leadership teams in the agency business.” Throughout Bob Isherwood’s career, “his work has been well documented in many books and endorsed by the industry's most prestigious national and international award shows.” Isherwood was also the creative director responsible for mass marketing the launch of the Prius, a hybrid car made by Toyota. He has been elected to the Clio Hall of Fame in the United States, and named leading creative director in Australia. He has also won Australia’s first Gold Lion for Cinema at Cannes International Advertising Festival. After ending his career as the creative director at Saatchi, Isherwood says he needs “more than one life in my lifetime.” Isherwood worked alongside Kevin Roberts, the creator of “Love marks” books, and CEO of Saatchi & Saatchi. Through Isherwood’s work at Saatchi he “tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency.”
http://adage.com/agencynews/article?article_id=132358
Wednesday, January 26, 2011
Wk3 - EOC Money For Good (Fund. Of Marketing)
I am a frequent shopper at a business that makes money for good. The store that does this is Zia Records. It is a record store here in Las Vegas, and in nearby states such as California, and Arizona. Zia Records is the only chain of records stores that has stayed afloat in this economy. Part of what brings me back is the wide selection of new and used cd’s, books, and movies. Every time you buy something from Zia the cashier asks you if you want a bag or a charity token. The various record stores have little token boxes by the door before you walk out. Zia teams up with three to four local charities. When you get a charity token instead of a bag you put the token into the box of which ever charity you want money to go to. They do this by counting the tokens, and give however much money they would use to make a bag to the charity you picked. Wal-mart is another company that donates a lot to charity. It is one of the top companies on the list of America’s most generous corporations. The Arkansas company gave $197 million in cash in the United States. Target, like Wal-mart is another big retailer in America. In the year 2003 the company gave $88.8 million back to the U.S. Target is also at the top of the list of America’s most charatable corporations.
Wk 3 - EOC My Demographics (Fund. Of Marketing)
Being born in the year 1990 makes me a millennial. I am among a demographic of teens and twenty-something’s who are making their pass into adulthood during a new millennium. The millennial’s are described as confident, self-expressive, liberal, upbeat and open to change, and it describes my generation of people perfectly. The description of the millennial’s matches the description of everyone that I know. After generations of growing, society grows with it. Society in the time of the baby boomers differs a lot from my generation. Family is a lot different in this generation compared to previous ones. “The number of working women has also increased greatly, growing from under 40 percent of the U.S. workforce in the late 1950s to 59 percent today.” Traditional family housewives in this generation, now work just like men. “Both husband and wife work in 52 percent of all married-couple families.” Every friend I’ve grown up with has had two working parents. With more people working in current day society, it has changed the way we work. In the millennial generation a lot of people work from home, or in a remote office, and conduct business by phone, fax, modem, or the internet. The millennial generation will only grow more advanced in the years we have to come.
Tuesday, January 25, 2011
Wk3 Tobacco Advertisement - EOC (Fund. Of Advertising)
In this advertisement, the tobacco company is trying to giver off the impression that it is attractive if you smoke flavored tobacco, such as tangy cherry, or rich grape. The advertisement shows a young attractive couple. The man is clean cut and fits the general idea of handsome. The woman in the ad is like the man, good looking, fresh faced with long hair and long eyelashes. Flavored tobacco is more appealing compared to normal, unflavored tobacco. It’s giving off the impression that it’s more attractive, and that it will get a woman to “follow you anywhere” because of the good smelling tobacco. This advertisement is above all trying to sell their product, but doing it in a way that is more appealing by explaining that the product is “delicious,” and that it is more enjoyable. Who ever created this advertisement assumed that showing a young good looking couple would be more visually appealing to who ever sees it. The woman will catch the attention of male viewers and allow them to see what the ad is trying to say. Traditional cigarettes tend to smell and taste bad, as a result it makes you unattractive, especially if you are a male smoker among women. The ad is trying to convince the viewer that since the flavor and smell of the tobacco is so rich and delicious that it will be more attractive to women to the point where if you to “Blow in her face, she will follow you anywhere.”
Wednesday, January 19, 2011
Wk2- Boston Consulting Group EOC (Fund. Of Marketing)
The video game industry is defiantly taking a plunge. The current economy being one of the main factors of the decrease is not helping the video game industry grow. Most people think with no money to afford everyday needs, most of the video gaming industries consumers aren’t spending money on video games anymore. "As we analyze our sales deployment, we can't find evidence of the economy affecting our business," company officials said recently. "In fact, like we did after 9/11, we're seeing [comparable] store growth as consumers travel less and stay at home more, as well as trade in more games on new game purchases."
With a double digit growth in game sales alongside the hardware that is needed to play these games expected this next year, times are looking up. The industry may seem low from time to time, while the wait for newer, more exciting games drags on. Why wouldn’t the industry seem to be going down if there is nothing to be bought? With the release of many anticipated games in the year 2009, the industry was peaking. “A new study from Economists Incorporated reports that the video game industry added $4.95 billion to the U.S. Gross Domestic Product last year—and the entertainment side of the software world is growing considerably faster than other segments of the economy
” Any industry is bound to have its up’s and downs, and with the video game industry being low doesn’t mean that it is necessarily bad. “ESA CEO Michael Gallagher said in a press release that job creation in the video game industry has continued at a “rapid pace,” while making “an important contribution to our nation’s economy while stimulating technological innovations and expanding the impact of games on our daily lives.” The video game industry employs more than 120,000 in the United States, with an annual salary of $89,781. Even though the industry is at one of its low points, it still offers potential opportunities.
http://articles.cnn.com/2008-04-02/tech/gamestop_1_gamestop-forecasts-growth-playstation?_s=PM:TECH
http://personalmoneystore.com/moneyblog/2010/08/19/video-games-us-economy/
Good Customer Service - EOC (Fund. Of Marketing)
When I was younger I used to go paintballing with friends almost every weekend. If you paintball you will know that it’s not very cheap. Every time you go out to play you have to buy new paint, and fill up your C02 tank. We would usually go to a near by hobby shop down the street to get our tanks filled. Another thing you know if you paintball is that it’s pretty common for people to scam you on refilling your tank. The guys that worked at the hobby shop usually filled our tanks half way and charged us the full price. One day when we were out playing and my tank had a bad leak and wouldn’t hold any air. At this time we had heard from another friend that a family owned army surplus store filled and fixed C02 tanks. I took my tank in to a nice old lady that ran the shop; she said my tank was leaking because the nozzle on the top was broken. I asked her how I had broken it so I would make sure not to do it again. She told me that I wasn’t to blame. The broken nozzle was a result from improperly filling the tank, who ever filled it last did a bad job and didn’t tell me. I asked her how much I would have to pay to replace it. She told me she would replace it for free just as long as we went back to her shop every time we needed our tanks filled.
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